With my editorial hat on and finger on the trends, I’ve managed online publications for fast fashion brands Simply Be and Jacamo, as well as digital department store brands JD Williams and Fashion World. This involved managing a portfolio of internal and freelance writers, devising content calendars, overseeing blog redesigns and creating engaging content.
Readership: over 20K per week*
Audience: young, fashion-forward women, aged <30
The one-stop blog for trend-savvy girls who love to feel as good as they look. From celeb goss to catwalk inspo, SB Edit is all about rocking the skin you’re in. Because let’s face it; you’re awesome as you are. So why change?!
Readership: over 7K per week
Audience: young men who want to look good, but aren’t overly fussed on trends. Aged <40
The MANual is more than just a blog; it’s a portal to everything the modern man needs. Sure, we’ve got style tips on how to look good, but we’ve also thrown in movie reviews, travel inspiration and the odd joke or two to keep today’s guys up to date on what matters.
Style & Advice
Readership: over 1K per week (launched Dec 2015)
Audience: mature fashion-focused women, aged 50+
Readership: over 3K
Audience: mum’s who want to look good but also have a practical approach to lifestyle topics, aged 30+
From fashion tips to family fun, Our World offers everything you need to get the most out of life. Check out the hottest celeb looks, must-try recipes or need-to-know beauty hacks – we’ve got it all under one roof. Discover life made more with Fashion World.